Lori Burns is a visionary leader known for driving innovation, empowering teams, and delivering market-leading solutions. With a career spanning global commercial banks, regional banks, fintechs, and consulting firms, Lori has developed deep expertise in digital transformation, payments, and go-to-market strategies.
As the Founder of RUBYFIVE, she is redefining how businesses manage payments, liquidity, and financial operations with cutting-edge technology. RUBYFIVE provides real-time payment solutions that streamline cash flow, enhance vendor relationships, and reduce fraud risks—empowering companies to take control of their financial processes. Prior to launching RUBYFIVE, she founded Incite Leverage, a firm dedicated to helping financial institutions and fintechs evolve their digital product strategies.
Previously, Lori served as Head of Banking and Payments for an open banking platform, leading secure data connectivity initiatives between financial institutions and third-party applications. She also held leadership roles at AvidXchange as VP of Payments and at SouthState Bank as SVP, Head of Digital Strategy & Innovation, driving digital transformation efforts. Lori also spent 23 years at Wells Fargo in various executive leadership positions.
Lori’s expertise in customer-centric product development, operational efficiency, and financial technology continues to make an impact on the fintech and banking industries.