Lori J. Schafer | Source | CEO at Digital Wave
Lori J. Schafer
Lori is the Chief Executive Officer at Digital Wave. She is a senior executive and entrepreneur with over 30 years in technology, analytics, e-commerce, consumer products branding, and retail experience. Lori has experience building and managing both start-up ($0-$100M) and large enterprise technology businesses, across all major geographical sectors including North America, Latin America, Europe, Middle-East and Africa, and Asia Pacific. She is current on technology, retail, and consumer trends and frequently travels internationally, consulting with top brands around the globe.
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Digital Wave
CEO
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PXM Is Misunderstood – Debunking 3 Common Misconceptions
PXM's potential remains underutilized by some retailers due to three common misconceptions. Learn more.
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2023: Retail's Standout Year - Executive Roundtable: Q4 2023
2023: RETAIL'S STANDOUT YEAR BACK TO TOP Spencer Baird CEO, Inmar Intelligence The integration of AI throughout the retail experience was a key milestone this past year. Customers benefited enormously from personalized recommendations and tailored communications. Inventory and supply chain optimization driven by predictive modeling ensured product availability while reducing waste. As we look ahead, responsible AI deployment that balances customer experiences, business efficiency, and sustainability will
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Best Practices for Boosting UX With Generative AI
By improving product detail pages with AI, retailers can strengthen product discoverability. This leads to increased basket sizes and conversions, while reducing returns caused by products that didn’t meet shoppers’ expectations.
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We’ve made significant progress in a relatively short period of time, aided by our domain-experienced team. At the same time, we’re acutely aware that positioning for the next major step in growth requires world-class acumen in data science and low-code, no-code analytical architecture. The combination of Digital Wave’s management and enterprise technology team with GoalProfit’s strong data sciences and analytical architectural team provides us with a rapid development platform and solutions for omnichannel leadership.” Bernie Brennan, Chairman of Digital Wave, added, “The teams’ expertise and culture are very complementary. Together, we’re confident we can offer unparalleled value.
