Louise joined the World Gold Council in 2008 and works in the Research team as the lead analyst producing Gold Demand Trends, the foremost industry publication on gold demand and supply. She also has responsibilities for generating and writing research pieces, managing consumer research projects and engaging with gold industry stakeholders. She is the voice of the WGC's award-winning video explaining Gold Demand Trends.
Prior to joining the World Gold Council, Louise spent 10 years working in investment analysis and communication, having previously held positions with Gartmore, Capital and Thomson Financial.
“Within the environment of high and rising gold prices, the mini banking crisis that we saw in March, continued high inflation and concerns around global economic recovery, that had a different impact on various different sectors of demand and different geographies. And that’s all combined to kind of create this mixed picture, and it’s something we talk about quite a lot in relation to gold is just that sort of diversity of its sources of demand does mean they tend to react in different ways for different things, and that’s what helps obviously to make it such a good strategic diversification asset.”
"Top of the tree for gold in terms of why official sector institutions hold it is always things like its role as a diversification asset, its long-term store of value, but increasingly over the last two years, we’ve seen how the importance that they placed on its performance during times of crisis."
US large caps topped the European ETF sales charts. More esoteric success stories included a healthcare ETF and an AI-focused fund.
Gold bar and coin demand surged as investors, big and small, went for safe haven asset
Gold demand will win a "pronounced" boost from geopolitical uncertainty this year, an industry report predicted Wednesday, after the precious metal and haven investment hit a record-high price in 2023. The World Gold Council said the commodity would in 2024 continue to benefit from strong buying by central banks, which would help to offset a slowdown in consumer demand owing to elevated prices and weaker economic growth. The price of gold hit an all-time high at $2,135.39 an ounce at the end of 2023, which sent demand sliding.