Louise Willoughby-Petit | Source | VP of People at Beekeeper at Beekeeper

Louise emphasizes GDPR compliance and secure systems to build trust. She advises HR to adopt AI for tasks like shift coordination, while maintaining a 'people first' strategy. This approach dispels fears of AI replacing jobs, allowing workers to focus on human-centric tasks. "AI is a key tool that will help elevate the frontline," she says.

Louise highlights that an employee-centric culture prioritizes employee well-being and growth, contrasting with traditional profit-focused models. She notes, "This approach is beneficial across industries," enhancing communication, innovation, and talent retention. Businesses can thrive by valuing employee satisfaction as a driver of success.

Louise highlights the "frontline disconnect" as a major challenge, with attrition rates hitting 35-50%. Regular pulse surveys and proactive communication are key. Trends show a shift towards purpose-driven workplaces and the growing role of AI in HR. Beekeeper's initiatives, like learning programs, have reduced attrition by 50%, fostering a more inclusive and engaged workforce.