Lucinda Koza is the Founder and CEO of I-Ally, a community-driven app that saves millennial family caregivers time, reduces stress, and enables informed decision-making by providing services that fulfill their unique needs. With a background both as an actor who premiered a film at the Cannes Film Festival in 2016, as well as a digital strategist who managed online content for DiversityInc, she was spurred to action when she found herself becoming her father's sole caregiver in 2018. Lacking support from every direction, she could feel herself falling through the cracks of the system. She decided to dedicate her life's mission to advocating for the invisible family caregiver labor force, using her talent in storytelling and digital strategy to craft a technological solution for human suffering.