Lynn Pina | Source | Chief Marketing Officer at GeoBlue
Lynn Pina
Lynn is the Chief Marketing Officer at GeoBlue. She is responsible for shaping GeoBlue’s message and value proposition and managing the company’s visibility. Lynn is a proven marketing strategist experienced at developing B2B, B2B2C, and B2C marketing programs based on strong market analysis and customer insights and designed to deliver creative and differentiating positioning. She is passionate about customer-centered marketing and understanding the why of a problem.
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Eager to travel and work from anywhere, Americans are making plans and getting their passports in order, but far too many don’t make arrangements for medical coverage abroad even though they know an illness or accident in a foreign country is a very real possibility. Consumers and their employers alike need to make sure these travellers have adequate health coverage while abroad. Think of it this way, if you need a passport, you need an international travel medical plan.
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Americans uncertain over travel health insurance coverage, as appetite for travel increases
Nearly half of respondents believed their domestic health insurance would cover a medical event abroad
Article
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GeoBlue
Chief Marketing Officer