Director of GetResponse MAX
Mac has been active in the email & marketing automation for over a decade. Starting from a technical background by optimizing deliverability for some of the key European brands, he moved on to build Education Department at GetResponse. Main focus at that time was to design & execute coherent email marketing strategies for companies such as Carrefour, TUI and Pearson. Today Mac is running GetResponse MAX, a managed offering for mid-market and large companies who want to make the most of out their marketing programs.
Over his career Mac has published one of the first books on email marketing in Europe, worked with media outlets such as MarketingProfs, ClickZ and spoke at multiple events in New York, Singapore, Warsaw, Moscow, Cologne, Kuala Lumpur and Brussels.