I am a 360 marketer with 8 years experience in the sector, I have worked in universities marketing undergraduate and postgraduate, I have worked client-side from start-up roles to legacy roles and agency side in PPC. In my current role, I oversee a department of specialists, growing the digital paid media proposition for the agency. Focused on strategy development through digital marketing and e-commerce to ensure industry-leading technology and strategies across Programmatic, Google, Bing, Amazon & social.
Following the big announcement in Spring 2020, the ‘Digital Shop’ is only going to be more important as we enter 2021 under the pandemic conditions. Consumers love convenient, quick, and easy online shopping experiences which is what Facebook shops is replicating. The community around businesses on social media means that your shop can go viral and spark conversation quicker than ever!5 April 2021