Maddy Martin

VP of Marketing at Smith.ai and 2 other companies
On the record
Bio

Maddy Martin is the VP of Marketing at Smith.ai, which provides integrated communication services for small businesses, including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing (in-person and virtual).

Recent Quotes
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  • Now more than ever businesses need to look to outsourced services to capture and convert business leads through friendly, helpful, and fast responses, no matter the channel. New clients are more precious now than ever. Businesses have to be faster and leaner to outpace their competition, but interruptions kill work productivity. The only way to win new business consistently, without exhausting in-house staff, is to hire capable receptionists and put them on the front lines - on calls, chats, texts, and Facebook - 7 days a week. Smith.ai is the only service that covers all of your bases, and has the 5-star reviews from ranking sites like Clutch.co and Capterra to prove we’re more than capable.

    27 January 2021
  • We're dedicated to helping our partners like AttorneySync and GNGF succeed. Working with marketing agencies just makes sense: They generate leads to law firms, but lawyers are busy serving clients. About 67% of clients choose the firm that answers the phone, simple as that. Our receptionists serve as the firm's frontline, so they don't miss out on new clients, often who they paid their agency to attract in the first place. A receptionist service can significantly improve return on ad spend (ROAS), not to mention increase productivity. Imagine what happens when there aren't constant interruptions from phone calls: work gets done.

    27 January 2021
  • Whether the market is strong or the economic outlook is uncertain, it's always a good business practice to add efficient and effective solutions to law firm operations. It's a fairly conservative approach: The combined cost of a marketing campaign and a service like ours actually reduces the total cost to acquire clients because you're able to capture and convert more and better leads. The net effect is a lower cost per new client.

    27 January 2021
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