Manik Bambha is a co-founder and the president of ViewLift. Bambha has served in engineering leadership roles at some of the biggest tech companies, including Fox Interactive Media and Myspace. He holds bachelor’s and master’s degrees in computer science from the University of Pune and the University of Southern California, respectively.
Broadcast and cable executives are consistently touting new platforms, shifting their top talent to streaming channels. However, viewers still demand localized news content and are turning to their local broadcast channels to supply their needs. Without the right technology and strategy in place, these broadcasters risk losing viewers to other streaming services and news outlets. ViewLift offers broadcasters a proven, scalable way to preserve and extend their market share without losing to media competitors.7 December 2021