Marcel Hollerbach | Source | Chief Innovation Officer & Supervisory Board Member at Productsup
Marcel Hollerbach
Marcel Hollerbach is CMO and member of the supervisory board at Productsup, a Berlin-based tech company that empowers brands and retailers to reach more customers on more channels and maximize sales. A serial entrepreneur, Marcel is also a founding partner of venture capital fund Cavalry Ventures, which specializes in early-stage investments in European tech startups.
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Productsup
Chief Innovation Officer & Supervisory Board Member
started Jul 2021 -
Cavalry Ventures
Co-Founder & Entrepreneurial Partner
started Jan 2016
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Can Walmart Really Take On Amazon Prime?
The Walmart+ subscription service could launch later this month
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Is social media ecommerce on the rise? Industry experts respond
Retail Insight Network spoke with industry experts to hear their answer to the question: “Could social media become the biggest ecommerce platform?”
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Google trials ability to shop from YouTube videos on mobile
Google is trialling a new way to shop from YouTube videos, as it looks to ramp up how video commerce can be made easier.
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Oasis Reunion Sparks 90s Fashion Revival
Marcel notes that the Oasis reunion is driving a 90s fashion revival, with brands like Stone Island and Levi's capitalizing on nostalgia. "The Oasis reunion encourages multi-generational engagement," he says, boosting sales through exclusive collections. The trend's resilience lies in nostalgia and contemporary influences, offering retailers a chance to maximize sales by promoting limited-time collections and sustainability.
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Joining the likes of Pinterest and Instagram, it shouldn’t come as a surprise that YouTube is the latest social media platform to make its way into in-app shopping experiences. Video is an increasingly relevant medium for consumers, influencers and brands, and the new initiative could eventually allow consumers to make purchases directly from YouTube videos.
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Consumers expect a seamless online shopping experience, with fast and often free delivery. They also crave brand experiences and, while the return of physical stores gives consumers back a nice retail experience, we shouldn’t forget they are still using more online channels than ever before.
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Walmart’s rollout of Walmart+ is yet another example of companies playing catch up to Amazon. Adding a subscription revenue stream proved to be a leading source of business for Amazon, especially after it raised the fees for Prime, so it was only time before we saw other large retailers follow suit with their own membership programs.
