Dr. Marcia Layton Turner | Source | Executive Director and Founder at Association of Ghostwriters
Dr. Marcia Layton Turner
I'm an award-winning freelance writer, professional ghostwriter, and bestselling nonfiction author. I love working with entrepreneurs, executives, and business leaders who have stories to tell or ideas to share, as well as corporations with a need for content. I earned my doctorate in business administration through a dissertation on the field of book ghostwriting and I started and run the Association of Ghostwriters.
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Association of Ghostwriters (https://associationofghostwriters.org/)
Executive Director and Founder
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Best-loved productivity tools of the rich and famous
Well, of my Twitter followers, anyway. An all-points call for favorites yielded a cornucopia of software gems, some of which I guarantee you’ve never heard of.
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Navigating Startup Challenges: Expert Insights on Launch Day Disappointments
Dr. Turner explains that post-launch deflation is common, as adrenaline fades. "Just because she didn't make a sale on Day One does not mean the business is a flop." Entrepreneurs should explore direct mail, email, and publicity to connect with specific demographics. Patience and strategic outreach are key to building momentum. -
Expert Tips for Crafting Investor-Ready Startup Business Plans
Dr. Turner advises focusing on the management team's expertise to appeal to investors, avoiding overemphasis on product descriptions. She highlights the importance of demonstrating demand with solid data and cautions against using industry jargon. "Investors invest in people," she notes, so ensure your plan reflects this priority. -
AI in Marketing: The Risks of Relying on Machine-Generated Content
Dr. Turner warns against over-reliance on AI for content creation, citing issues like lack of copyright, hallucinated facts, and plagiarism risks. She advises using AI for organizing and summarizing content, while humans should handle the creation of new ideas to maintain authenticity and credibility.
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The $19.99 Productivity Cube helps her stay focused while writing. The plastic cube has various time increments etched into the sides. You set the cube down with the time you want facing up, it counts down, and then buzzes when your time is up.
