Margo has more than 15 years of experience in marketing, branding, communications and lead generation across various enterprise and consumer goods industries with an emphasis on tech. With roots in consumer brand ecommerce, Margo previously led the development and management of Skai’s™ brand marketing for more than four years before doing the same for marketplace app SpotHero.
Leaving a company gives you better clarity and more perspective on your experience there than you can get while you’re actually on the job day-to-day. The cherry on top was that company was (and still is) on an exciting trajectory, having made an early bet on the new high-growth marketing channel of retail media while reaching profitability from the baseline business, and making forays into data intelligence I found incredibly interesting.11 April 2022
A great place to start is by building credibility and capturing active intent with a robust Search Engine Marketing (SEM) program. Conventional wisdom tells brands to start with SEO versus paid search because hey, it’s free! But today owning the SERP (search engine results page) demands attention to both.11 April 2022