Maria Harrison | Source | President and Co-Founder (Digital Marketing and Advertising Agency) at Bulls...
Maria Harrison
Since 1997, Ms. Harrison has pursued a career in digital marketing. Her expertise is in business planning, market research, financial forecasting, brand architecture, brand messaging, media planning and buying, search engine optimization, social media, and content marketing.
In 2009, Ms. Harrison partnered with Jonathan Schwartz and founded Bullseye Strategy, a boutique digital marketing agency located in downtown Ft. Lauderdale. Our core focuses are digital marketing , media planning and buying, social media, and search engine optimization.
The University of San Francisco selected Ms. Harrison in 2008 to develop their premier digital marketing certificate curriculum. During her 4 year tenure with the University, Ms. Harrison instructed over 2,000 students in the practice of digital advertising and marketing.
Ms. Harrison is a sought-after speaker and thought leader at events such as MediaPost OMMA, Insider Summit events, Online Marketing Summit, WEMedia, Direct Marketing Association (DMA), Webmaster World’s Pubcon, and other national conferences.
Ms. Harrison serves as a member on the Orange Bowl Committee and was a founding member, President and ongoing consultant to the South Florida Interactive Marketing Association.
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Bullseye Strategy
President and Co-Founder (Digital Marketing and Advertising Agency)
started Feb 2009
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Women in Business Q&A: Maria Harrison, President, Bullseye Strategy
Women in Business Q&A: Maria Harrison, President, Bullseye Strategy
Article
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In-Stream Video Ads: Capturing Attention and Driving Engagement
Maria highlights the benefits of in-stream video ads, emphasizing their ability to capture attention and tell compelling stories. She notes, "In-stream video ads are an excellent tool for quickly capturing attention." Challenges include maintaining engagement and targeting qualified audiences, addressed through captivating visuals and data-driven audience analysis.
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A piece of advice I would give to businesses looking to rebuild trust after a marketing misstep is to be fast, be honest, and be supportive. After a marketing misstep, it’s important that your audience hears from you quickly to acknowledge and validate their feelings, and to share with them how you will remedy the situation going forward. Marketing missteps can irreparably damage a brand if they are dealt with quickly and honestly.
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As experienced marketers we have deep knowledge of what historically works and doesn’t work for clients in a variety of industries. When we develop a new marketing strategy and tactical implementation plan for a client, we include what we are certain will work and then carve out test budgets for experimenting with new cutting-edge strategies, tactics and tools. We work with the client to set appropriate expectations and goals for these tests. This allows clients to have confidence and predictable outcomes from our tried and true strategies and tactics while investing in new opportunities.
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Client relationships are paramount in our business. We work very hard at the beginning of any new relationship to respond with urgency, to demonstrate that we can truly empathize with them in their client-side positions since we were once client-side marketers, and we assure them that as a boutique agency, we stay close to our day-to-day work for our accounts. We’re transparent with clients from the beginning that while we won’t be on every call, we will be on key calls and ensure that all work that reaches our clients is up to our standards.
By being transparent about how we manage our team, even down to the details of how we operate daily, it gives our clients confidence that we care about their business as much as our own. Bullseye is only winning if our clients are winning! We also do routinely scheduled checkins with our clients in the form of QBRs (Quarterly Business Reviews) and we do ad hoc checkins to ensure they are satisfied with our team and our results. These check-ins can be quick texts to lengthy meetings depending on the client and their needs.
