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Maria Karr

Vice President, Integrated Marketing at Maesa
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Maria Karr is the co-founder and CEO of Rumore Beauty — the first R-beauty discovery platform in the U.S., introducing beauty rituals from her home country. She also founded Hillcrest Communications. A former beauty industry executive, Maria spearheaded PR, communications, and influencer marketing efforts for leading global beauty brands for the past 10 years. In addition to her career in beauty, Maria has been teaching her signature course on PR and Communications at Baruch College, mentoring students, and running in her free time in the U.S. and abroad. She discovered the joy of running in 2017 and has crossed the marathon finish line four times since then. Born and raised in Siberia, Maria's been calling New York home since 2007.

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  • In Russia, natural beauty and nature is truly a part of our DNA. If you were to go back even 30 years, people did not have a lot of access to manufactured beauty products. What people relied upon mostly were natural remedies, different concoctions, herbs and tinctures and whatever people could find and source from the garden, even venturing out into the forest. Now a lot of modern brands are incorporating those natural traditional recipes into their formulas. That's what makes Russian beauty quite different, because for us it's really a part of who we are. It's not a buzzword or cool trends—it's what has been for generations.

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