Marina Pavlovic Rivas is the co-founder and CEO of Eli Health, a women's health company on a mission to improve lifelong health by continuously monitoring hormones in saliva. Hormones impact overall health every day and at all stages of life. Yet, traditional testing methods and send-out tests only provide infrequent snapshots. In three simple steps, Eli's at-home technology continuously provides personalized hormone profiles to transform how women manage their hormonal health in key areas like menopause, fertility, contraception, and endocrine conditions. This scientific and engineering breakthrough, resulting from years of R&D, enables Eli to fill a major data gap and provide people with the information they need to optimize their overall health from puberty through menopause and beyond.
Marina has a Masters in Data Science and a Bachelor in Communications. Her work to close gender gaps also led her to create a community of over a thousand female data scientists.
Top investors in the sports industry highlighted startups ranging from sports betting and media companies to AI and health businesses.
Innovative femtech startups are proof that no area within this space is saturated with innovative companies and that there is still so much growth potential in this market.
Eli Health provides real-time insights into hormone levels through saliva testing, which can be continuously tracked over time, unlike traditional testing methods or tests, which only provide a single snapshot of hormone levels.
“We believe Eli will one day become the next toothbrush. How many of us really think before we brush our teeth? We just do. Similarly, we hope it can become commonplace to just check your hormonal levels and aid your decisions based on them. Imagine a personal dashboard that can enable you not only to identify the root cause of your symptoms but also to prevent future conditions. This knowledge could enable a personalized and proactive approach that can benefit everyone's health at scale." - Forbes
“Our mission is to enable women to understand how hormone fluctuations influence their symptoms daily and provides guidance on how to address them. Use of Eli creates a continuous feedback loop where women can receive recommendations, implement them, and measure results." - Forbes
“The idea for Eli arose after I stopped dismissing the side effects I was experiencing from hormonal contraception. However, it wasn't until I listened to the stories of countless women to build the right solution that I realized I had been disregarding symptoms resulting from hormonal fluctuations in other areas of my health. Like so many women, I had normalized these symptoms as a regular part of life that we should simply accept, when in fact, there is much we can do to optimize our health with access to the right information.” - Forbes