Mark Brady | Source | Vice President - Emerging Product at AU10TIX

Microsoft surveyed 3,000 enterprises and found that 82 percent of companies want a better way to address these changes and concerns. This makes it a priority vertical as we partner with Microsoft to offer this solution to its Azure Active Directory community. That being said, many of our current customers are in the consumer fintech space, and there is an unquestionable interest and curiosity about the characteristics of this solution and how it can add value to their business operations and deepen engagements with consumers. However, there are challenges to adoption, one of which is the fundamental shift in how fintechs and others manage consumer data if they follow the principles of verifiable credentials.