Mark Ellis | Source | CEO & Co-Founder at Liftoff

The subscription model, particularly in e-commerce, offers consumers a convenient, personalised, and often lower-cost way to buy what they want and need. In Asia, we are seeing more regional companies attempting to emulate the subscription-based models seen in the West and trying to replicate them in the region.

Marketers looking to capitalise on this cultural shift should explore subscription-based models or tiers, or take note of key points in the year when purchase behaviour is up to get the most bang for their buck.