Mark Ellis

CEO & Co-Founder at Liftoff
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  • The subscription model, particularly in e-commerce, offers consumers a convenient, personalised, and often lower-cost way to buy what they want and need. In Asia, we are seeing more regional companies attempting to emulate the subscription-based models seen in the West and trying to replicate them in the region.

    Marketers looking to capitalise on this cultural shift should explore subscription-based models or tiers, or take note of key points in the year when purchase behaviour is up to get the most bang for their buck.

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