Mark Girvan | Source | CRO at Cin7

MG

Mark Girvan

CRO at Cin7
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Prior to joining Cin7, Girvan was President and Chief Revenue Officer at FreshBooks for over a decade, playing a pivotal role in steering the company's trajectory and securing substantial financial backing. He is a global leader recognized for delivering impact at the intersection of Software as a Service and scale-up best practices. Known for his results-driven approach, Girvan excels in crafting and executing go-to-market strategies, anchored by operational excellence, team development, and a keen ability to drive positive change across functional groups.

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  • Small Businesses Urged to Pause Before Reacting to Tariff Increases
    Mark suggests businesses should "wait to understand the right optimization play" before reacting to tariff changes. He warns against sudden routing or sourcing shifts and highlights the importance of channel visibility tools. Once tariffs are clear, overstock should be the first area to cut.
  • Building Trust in E-commerce: Key Strategies for Success
    Mark highlights the importance of a simplified returns process, stating, "Easy return processes show customers that you believe in the quality of the product." He advises honesty about stock availability and emphasizes order tracking to reassure customers. These strategies not only build trust but also encourage repeat business and referrals, strengthening brand reputation.