MJ

Mark Jackson

Managing Director at Valuedynamx
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Mark Jackson specializes in developing rewards and loyalty programs in the banking, travel, and hospitality sectors and is currently the Managing Director of Valuedynamx. He has decades of experience advising global businesses on how to maximize customer relationships through thoughtful engagement strategies--to the benefit of the bottom line and long-term business health.

Part of Collinson, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients.

Employment
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  • Maximize Travel Savings with Expert Loyalty Program Insights
    Mark advises choosing rewards credit cards that align with your lifestyle, leveraging sign-up bonuses, and utilizing card-linked offers. He highlights, “Travel savings are often right under your nose.” With strategic planning, loyalty programs can significantly reduce travel costs, offering perks like free checked bags and discounted flights.
  • 2025: AI-Driven Personalization Revolutionizes Bank Loyalty Programs
    Mark highlights that while AI and machine learning are buzzwords, few banks leverage them for deeper digital engagement. By utilizing cardholder-specific data, banks can offer personalized rewards and incentives, transforming digital loyalty. In 2025, AI and merchant partnerships will enable banks to tailor offers, enhancing customer service and loyalty.
Recent Quotes
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  • "One of the things shoppers are doing wrong is not checking for deals linked to their debit and credit cards before they shop, such as card-linked offers (CLOs) and potentially even cardholder-specific offers that give themthe ability to earn rewards when shopping with select retailers in-store or online using a preferred credit card. Shoppers may not realize that they can look for CLOs before they shop as part of a more strategic spending plan.”