Mark Jackson specializes in developing rewards and loyalty programs in the banking, travel, and hospitality sectors and is currently the Managing Director of Valuedynamx. He has decades of experience advising global businesses on how to maximize customer relationships through thoughtful engagement strategies--to the benefit of the bottom line and long-term business health.
Part of Collinson, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients.
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
Revolutionizing Banking: Fintech's Impact and the Compelling Need for Loyalty-Driven Rewards Programs By Mark Jackson, Managing Director, Valuedynamx Fintechs are setting a whole new standard in banking. As a result, many customers seeking the utmost value are migrating away from traditional banking institutions in favor of the customer-centric approach and…
Many businesses are seeking ways to stay resilient and keep their customers engaged while an economi...
"One of the things shoppers are doing wrong is not checking for deals linked to their debit and credit cards before they shop, such as card-linked offers (CLOs) and potentially even cardholder-specific offers that give themthe ability to earn rewards when shopping with select retailers in-store or online using a preferred credit card. Shoppers may not realize that they can look for CLOs before they shop as part of a more strategic spending plan.”