Mark Landini is creative director of Landini Associates, a multidisciplinary design and brand consultancy working globally from its Sydney base. Since 1993, Landini Associates has created and evolved retail brands, including McDonalds, T2, Aldi, Glassons, Sass & Bide, Jurlique and Coles.
What does the perfect supermarket produce department look like? And more importantly, how does it operate?
We wanted to create a solution that is both a design signature and memorably Aldi, but also something truly different. We have ensured that each Aldi Corner Store will be recognizable and distinct, both in the design parameters and in this first store by commissioning a unique artwork.
The thing that supermarkets have forgotten is that they started as markets. They sell largely the same product and can therefore be exciting, chaotic, wonderful, noisy, shouty places.