Mark Osborne | Source | Modern Revenue Strategies
Mark Osborne
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Recognized by AdAge Magazine as one of the world’s leading “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for Early Stage SaaS, Tech, and B2B Services Firms.
Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues and pipeline in 90 days through his focus on building Revenue Systems that emphasize strategic approaches to revenue growth. He is founder of Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee."
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Building B2B Brands That Drive Revenue
Too often, business leaders think of brand building as only a consumer marketing activity. This is just wrong.
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Why CPA is Crucial for B2B Marketing Success
Mark, a #1 Best-Selling Author on B2B Marketing, emphasizes that CPA is vital for ensuring profitability. "High CPA can erode profits," he says. Aim for a CPA less than your first-year revenues or 1/3rd of your average lifetime value to optimize ROI and fuel growth.
