Marlon Cumberbatch | Source | Senior Vice President, Head of Global Insights at National Research Group
Marlon Cumberbatch
Marlon is a strategic thinker with a broad range of experience managing and executing qualitative and quantitative market research. He has a proven track record which demonstrates my excellent stakeholder management, team development and communication and presentation skills. Most recently, he has focused on the technology sector working on research relating to both product development and marketing. He specializes in marketing communications, brand strategy, communications strategy, market research, product development, UI and UX assessment.
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There is clearly a lot of competition in the NFT space. If brands want to stand out, they need to offer consumers something with real long-term, intrinsic value. NFTs need to become more than just another asset in a diversified portfolio.
Brands should focus on identifying the unique and compelling experiences that NFTs can enable – whether by exploring partnerships in the metaverse, creating loyalty programs with unique perks or exclusive content, or by nurturing a community around their NFT collections.
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Consumers aren’t happy with Web 2.0 but lack Web 3.0 understanding
Research conducted by the National Research Group (NRG) finds that most consumers aren’t happy with Web 2.0 but lack Web 3.0 understanding.
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National Research Group
Senior Vice President, Head of Global Insights