Marta Rattazzi | Source | Director of Retail Consulting at enVista
Marta Rattazzi
Marta is an experienced Project Manager, business process, strategy and operations professional with reputation for driving projects and strategic initiatives, business process optimization and transformation efforts. She has over 15 years of extensive experience across the retail landscape including project management, business process optimization, supply chain strategy, product and design operations, system implementations as well as production and product Development.
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enVista
Director of Retail Consulting
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Express' ambitions to leave the mall behind are paying off
Baxter rolled out a new plan for Express called ExpressWayForward that’s meant to get the brand away from its mall-centric history.
Article
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To remain relevant, all brands, whether traditional ‘mall brands’ or those competing in the DTC space, need to establish brand loyalty and retention by creating an emotional connection with their customers.