Martha Cook | Source | Vice President of Public Relations at The Point Group

With more than 25 years of international marketing communications experience in several diverse industries, Martha prides herself on creating results-oriented public relations strategies for Point’s senior living clients that ultimately increase target audience involvement with the brand. She has led public relations efforts for Kisco Senior Living, Mustang Creek Estates, Buckner Retirement Communities and Presbyterian Village North, blending her senior living expertise with her healthcare, hospitality and real estate experience with brands such as Baylor Scott & White Health, CHI St. Luke’s Health, Crescent Communities and Westin Galleria. Martha also leads The Point Group’s crisis communications practice, having most recently been involved as a key member of the Kisco Senior Living operations team managing communication around COVID-19 for the organization’s 20 communities.