Martha has over 30 years experience in destination sales and marketing. She currently leads a team of professionals in generating high value economic impact and enhancing the quality of life for Boston and the Commonwealth of Massachusetts through the deployment of a strategic and integrated destination sales and marketing program. Martha is a proven leader with strong communication and advocacy skills.
HOTELS IN Cambridge and Boston, frustrated with the lack of funding for tourism, are seeking approval for a new room fee that would be used to attract visitors to the communities. Cambridge officials have already signaled their support and the Boston City Council, after holding a hearing on the proposal Monday, is likely to take(...)
Hotels are bleeding money. We don’t expect that this trajectory will be fast but we do need these funds to help at least jumpstart us up towards recovery.