Martha Sullivan, President of Provenance Hill Consulting, LLC. founded her firm with one purpose, and that is to help companies build strong, profitable businesses that are attractive enough for someone to want to buy it when the owner decides to chase their next adventure. She recognizes that exit planning is a topic, like death, that most business owners avoid. Yet life’s realities have a tendency to catch up to even the best of us, so building and maintaining a kick-tail business that someone would be thrilled to buy or take over is the best “business life insurance” possible. Martha’s work supports owners, and their next generation leaders, as they take the company to the next stage of its life – be it continuing growth or navigating all exit options available to the owner and his or her family.