Contrary to traditional marketing that positions jewelry as a gifting item, millennial women are more apt to buy pieces for themselves than to receive them from others.
The [jewelry] industry needs to change dramatically because even today, just about every jewelry product that winds up being worn by women is either made by men or the organizations are run by men. So the industry needs to embrace this opportunity, it needs to bring more women into the pipeline—the product development pipeline, the management pipeline—and it needs to understand that this consumer really needs a female voice and a female aesthetic talking to her.