Massimiliano Tirocchi | Source | Co-Founder & CMO at Shapermint
Massimiliano Tirocchi
Massimiliano is the Co-Founder and actual CMO of Trafilea, a fast-growing ecommerce Group that builds and expands transformative brands online with 260+ talents worldwide. Shapermint, one of their last brands, grew from 0 to $200 Million and 4+ Million customers in the first two years. Profitable and self funded this brand is one of the fastest-growing online intimates marketplaces in the US.
-
Shapermint
Co-Founder & CMO
started Jun 2018 -
Trafilea
Co-Founder & CMO
started Apr 2014
-
How Shapermint Achieved Profitable Success Growing Like A Unicorn
Shapermint achieved more than $100 MM in sales, acquired 2 Million customers and even more impressively, did it all in a profitable way without the need for external funds.
Article -
How Shapermint quietly took a fifth of the US shapewear market
Shapermint has refined the digital experience by streamlining the steps a customer takes to complete a purchase with a custom-built checkout.
Article
-
We can easily identify what is not working so well, including whether the item fits as expected. It could be whether there is a sizing [issue], or it could be that the compression is too high or too low.
-
There are no easy formulas or secrets. It’ s an entire mindset and having a team obsessed with results and data. We constantly analyze and conduct qualitative and quantitative research to ensure we know exactly what our personas ’ needs, what their desires and interests are, what languages they speak, and how they relate to our products.
