Matt Ferrel | Source | Vice President, Head of Growth at TickPick
Matt Ferrel
Matt is MediaCom, Google, and AEG's alum who has spent his career focused on digital marketing efficiency and building product in the rapidly evolving marketing technology space. He most recently helped build the new digital marketing team at AEG Presents, the entertainment giant that produces Coachella and 13,999 other events in North America.
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TickPick
Vice President, Head of Growth
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What Brands Need To Know: Social Marketing In 2023
Search and display advertising aren’t the only parts of the marketing landscape that have changed over the past three years.
Article
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It was about people, not placement. Because we know less and less about the people, our dependency on the platforms become greater. We have fewer levers to pull - budget, creative - and they're more important. We're creating more content than ever before and more of it's niche to allow each platform to optimize to the right audiences.
