Matt is a tech product manager, entrepreneur, investor, father, and husband living in Seattle, WA. He has been a Founder, Product Management Executive, Software Engineer, Data Engineer, and Dev-evangelist at Deloitte, Microsoft, Appature, IMS Health/IQVia, and Amperity. Matt is also an active advisor and investor in many technology start-ups.
A DOJ lawsuit against Google could shake up the advertising industry: How competition, ad costs, consumer privacy and the tech sector could be affected.
These companies would likely be able to increase their market share and profitability, and advertisers might see a reduction in costs for ads. Google has been at the forefront of innovation in advertising due to its scale and significant resources, which permit it to invest heavily in new technology and products. Smaller companies might not have the funds for research and development, potentially slowing down innovation.