Matt Hopkins | Source | Global Retail Marketing Director - Board International at Board International
Matt Hopkins
Matt is a forward-thinking retail technology executive with a successful track record in formulating and delivering business-aligned solution strategies that drive value for clients in the retail and consumer product industry.
With 20+ years in several senior leadership positions, Matt’s contribution to retail solutions strategy accelerates customer value and the go-to-market performance for established and start-up technology providers. For the past 8 years, he has specialized in AI strategy for merchandising and supply chain, studying AI at MIT.
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Board International (https://www.board.com/en)
Global Retail Marketing Director - Board International
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Why Online Grocery Shopping Trends Will Be Data Driven
Online grocery shopping has brought convenience and variety to the customer’s doorstep, while brands fight it out to stay relevant.
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For online grocery retailers we are looking at an ‘S-curve’ growth online; post-covid trading patterns are gravitating back to store on many product categories. With inflation now shaping demand and resulting in less disposable income, however, retail is set to be ‘never normal’. We are essentially talking about a short-term pause for online growth, with most grocers continuing to invest and innovating with ecommerce offers as part of their overall growth strategy.
