Matt Kirschner | Source | Executive Vice President/Partner at Talent Resources

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Matt Kirschner

Executive Vice President/Partner at Talent Resources
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  • Cheetos go haute cuisine with new restaurant

    Here’s a dangerously cheesy new restaurant concept. Cheetos is opening up its first-ever full-service restaurant, The Spotted Cheetah, on August 15 for three nights only in Tribeca (211 W. Broadway…

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  • Given the inherently negative portrayal that snack foods have in the public conscience, a lifestyle concept event will help shift that narrative by engaging consumers in a unique and different experience that they’re not used to seeing from the brand.
    This popup takes Cheetos out of the aisle and into the everyday lives of their consumers, specifically the younger generation.

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