Matt brings deep experience and a proven track record of marketing and analytics success to his role at OptiMine. Matt joined OptiMine from UnitedHealth Group (Nasdaq: UNH) where he led consumer marketing and analytics within the $100B Optum division. Matt also spent 11 years at Digital River as VP of Product Management developing the world's first SaaS-based e-commerce platform, a high scale enterprise offering handling over $100B+ in e-commerce transactions, across 80 countries. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management.
Shoppers' videos debunking purported Black Friday discounts and showing retailers charging the same or higher prices than usual are getting millions of views on social media.
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In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
Increased access to data is a tremendous gift modern marketers have at their disposal. A mistake, however, is to use data to the exclusion of their own knowledge and experience.