Matt Voda | Source | CEO at OptiMine Software
Matt Voda
CEO at OptiMine Software
and 5 other companies
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Employment
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OptiMine Software
CEO
started Jun 2015 -
UnitedHealth Group (https://www.unitedhealthgroup.com/)
VP of Consumer Engagement & Insight
Oct 2011 – Apr 2014 -
PeopleNet (now called Trimble) (https://transportation.trimble.com/)
VP Product Management
Sep 2009 – Oct 2011
Media
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How Social Media Users Expose Black Friday Sales Deceptions
Shoppers' videos debunking purported Black Friday discounts and showing retailers charging the same or higher prices than usual are getting millions of views on social media.
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Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands
Also in the Forbes CMO newsletter: Benchmarks to expand inclusivity, new generative AI functions available, Warner Bros. Discovery restructures for TV deals.
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ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
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Tariffs Threaten Tourist Retail: Expert Insights for 2025
Matt advises brands like Amazon Ring and JCPenney on navigating tariffs affecting tourist retail. He emphasizes "creative marketing tactics to sustain in-store traffic" and suggests adapting competitive pricing and promotion strategies to attract international travelers amid macroeconomic challenges. -
Forever 21's Closure: A Turning Point for Fast Fashion in 2025
Matt highlights the impact of Forever 21's closure on fast fashion. He discusses the success of digital retailers like Shein and Temu, and how traditional brands like Zara and H&M are adapting. Matt emphasizes the shift in consumer appetite post-Covid and the marketing strategies brands are employing to stay competitive. -
Retail Media Networks: Insights from OptiMine's CEO Matt Voda
Matt shares his expertise on RMNs, highlighting differences in fee structures, user targeting, and brand benefits. With experience working with top brands, he provides insights into optimizing cross-channel marketing. Matt notes, "The benefits of some RMNs vary depending on the brand." Explore how networks like GoPuff, Walmart Connect, and CTV integrations can enhance your brand's reach.
Recent Quotes
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Increased access to data is a tremendous gift modern marketers have at their disposal. A mistake, however, is to use data to the exclusion of their own knowledge and experience.
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