Increased access to data is a tremendous gift modern marketers have at their disposal. A mistake, however, is to use data to the exclusion of their own knowledge and experience.
From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts share their advice on Super Bowl ad alternatives.
Brands risk their reputations if the bill becomes a law and it's found that children interacted with their ads on a platform.
Data companies like Cuebiq and Foursquare have implemented a self-regulation framework