"Wicked" Singalong Strategy: Boosting Box Office Success
Matt explains how releasing "Wicked" as a singalong version a month after its premiere can boost box office success. This strategy aims to attract repeat viewers and engage audiences in a unique, interactive experience, potentially increasing ticket sales and extending the film's theatrical run.
Walmart Outshines Target: Cost and Influencer Strategy Lead
Matt notes Walmart's "cost advantage" attracts budget-conscious shoppers. Their tech and logistics investments are key. Walmart's influencer program, launched in 2022, boosts sales, unlike Target's lagging efforts. While Target excels in home decor and apparel, demand has shifted to essentials, where Walmart leads. Both face Amazon's competition, urging further cost-reduction strategies.