Matthew A. Gilbert, MBA | Source | Lecturer of Marketing at Coastal Carolina University

Matthew A. Gilbert, MBA

Lecturer of Marketing at Coastal Carolina University
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Matthew A. Gilbert, MBA, is a lecturer of marketing at Coastal Carolina University, teaching courses in advertising, personal selling, and principles of marketing. His academic research focuses on artificial intelligence, marketing technology, the sharing economy, social media marketing, and sports marketing. A charismatic communicator, he facilitated professional development workshops and delivered three TEDx Talks. He is a prolific writer who has published articles, book chapters, short stories, and textbooks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.

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  • Sports partnerships “get the [partner’s] name out there and create top-of-mind visibility,” Matthew A. Gilbert, a marketing professor at Coastal Carolina University in Conway, South Carolina, said in an interview. “That’s an important goal of marketing.” -- American Banker

  • “People will trust a brand they don’t know if they’ve heard of it,” Gilbert said. “That’s one benefit from a stadium sponsorship or a partnership with an athletic team…When you have your name on a building, or you’re partnering with an athlete your name is out there.” -- American Banker

  • Games “create a very unique and compelling context in which to do business,” Gilbert said. “It’s memorable. If you purchase the naming rights to a building, you will obviously have some kind of high-end suite with great views. It’s a very luxurious experience that makes an impression. That plus knowing the building is named after that company, communicates credibility and stability.” -- American Banker

Media
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  • Discussing Social Media on WMBF in Myrtle Beach, SC

    On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first, we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the second segment (which aired on Tuesday, July 11) in which I was asked to discuss how social media has changed over the years, how consumer consumption has changed, and what the future might hold for Threads.

    Video
  • Discussing Threads on WMBF in Myrtle Beach, SC

    On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first (which aired on Monday, July 10), we talk about Threads; in the second (which aired on Tuesday, July 11), we talk about the past, present and future of social media. This video is from the first segment.

    Video
  • Analyzing "Tax Free Weekend" on WPDE in Myrtle Beach, SC

    I was interviewed by Jenna Herazo of WPDE for an August 4, 2023, WPDE TV 15 story about the State of South Carolina's "Tax Tree Weekend.”

    Video
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