Matthew Gilbert

Lecturer, Marketing at Coastal Carolina University
On the record
Bio

Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generatively” he develops courses for delivery in person, via blended learning, and online. He also facilitates corporate training for entrepreneurs, Fortune 500 employees, and government officials. Intrigued by the intersection of humanity, industry, and technology, his research interests include artificial intelligence, digital marketing, educational technology, entrepreneurship education, and the sharing economy. A charismatic communicator, he delivered a TEDx talk titled “Moving Forward from Failure” about pivoting over obstacles. When asked why teaching is his tenure he explains, “education empowers me to influence individuals and impact organizations while simultaneously improving myself.”

Recent Quotes
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  • Q. What are some of the biggest credit-card mistakes that students make?
    A. "One of the biggest credit card mistakes students make is using their card irresponsibly, forgetting the purchases they make must be repaid. A student experiencing a short-term dopamine rush at the point of purchase might later feel more like a dope when the bill comes due and they can't cover it. Alarmingly, according to the 2019 Money Matters on Campus Report, 'Nearly half of college students with credit cards juggle charging to two or more credit cards (45 percent, up from 25 percent in 2012). Just 51 percent plan to pay off their credit card bill in full, down from 79 percent in 2012.'"

    23 August 2021
  • Q. What technology do you think will become more important and prevalent for Project Coordinators in the next 3-5 years?
    A. "Marketing is at the intersection of creativity and technology, so it is difficult to identify an individual initiative that could be crowned king for the next 3 to 5 years. However, a list of technology, tools, and techniques at the forefront of marketing includes artificial intelligence, augmented reality, automation, big data, blockchain, chatbots, interactive content, geofencing, social commerce, and video search."

    23 August 2021
  • Q. How should consumers evaluate a credit card that pays out rewards once per year against a card that pays out rewards on a rolling basis?
    A. "Customers should evaluate the rewards programs based on their personal preference and/or the relative value of each option. If there is no discernable advantage to the annual payout versus the rolling payout, then the deciding factor comes down to your ability to delay gratification. Conversely, if you receive additional benefits with an annual payout card, it could be worth waiting. Cashback rewards earned by using the Costco Anywhere Visa® Card by Citi are provided as an annual credit card reward and can be redeemed for cash or merchandise at Costco warehouses in the United States."

    23 August 2021
  • video
    23 August 2021
  • podcast
    23 August 2021
  • podcast
    23 August 2021
Employment
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