Matthew A. Gilbert

Lecturer, Marketing at Coastal Carolina University
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I am a lecturer of marketing at Coastal Carolina University and the director of the university’s Each One Teach One Entrepreneurship Institute. I have delivered three TEDx talks, coached speakers for a fourth, and am organizing Coastal’s second TEDx event. I also facilitate corporate training for entrepreneurs, Fortune 500 employees, and government officials. Prior to my present position, I taught entrepreneurship, management, and marketing courses for six years as an expat in Dubai. I hold a bachelor’s degree in English from the University of California at Santa Barbara and an MBA from Woodbury University. Additionally, I earned an innovation and entrepreneurship certificate from the Stanford Center for Professional Development. or more information, please visit my website at

Recent Quotes
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  • Q. Is it fair for consumers to assume that the most popular credit cards are the best credit cards?
    A. The most popular credit cards are not inherently the best credit cards for all consumers. All consumers are not the same, each of us has different needs and wants. Additionally, we are all constrained by different levels of demands we can make based on our financial status. In his TED Talk, “Choice, happiness and spaghetti sauce,” Malcolm Gladwell shares an anecdote about Pepsi’s quest to find the perfect level of sweetness to satisfy the needs of consumers. However, research revealed that “They were looking for the perfect Pepsi, and they should have been looking for the perfect Pepsis.”

    9 August 2022
  • Q. In your professional experience and opinion, what are some of the best tips and examples on how to use texting acronyms in business communication? What are some DOs and DON’Ts of business texting acronyms?
    A. Avoid texting acronyms with formal internal or external messages using your organization’s internal IT systems. Texting acronyms are only appropriate for messages sent between colleagues using iMessage, text, or another peer-to-peer service that is separate from their organization. However, it is reasonable to use texting acronyms on internal platforms for team collaboration such as Slack, but users must keep their use of texting acronyms professional and used only within the context of business purposes. Personal conversations should remain private, even those that might be business related.

    9 August 2022
  • Q. What are some of the biggest credit-card mistakes that students make?
    A. "One of the biggest credit card mistakes students make is using their card irresponsibly, forgetting the purchases they make must be repaid. A student experiencing a short-term dopamine rush at the point of purchase might later feel more like a dope when the bill comes due and they can't cover it. Alarmingly, according to the 2019 Money Matters on Campus Report, 'Nearly half of college students with credit cards juggle charging to two or more credit cards (45 percent, up from 25 percent in 2012). Just 51 percent plan to pay off their credit card bill in full, down from 79 percent in 2012.'"

    23 August 2021