Matthew Waitesmith consulted for several major cosmetic houses and fashion forecasting firms during his time, including MAC Cosmetics, and led their Global Artist Training and Development sector. Inspired by his 20+ years of experience as a makeup artist for models and magazines, he founded Artis in 2014 and introduced his groundbreaking makeup brush designs that deliver seamless application and results that make this a beloved brand among celebrities like Kate Hudson and Maude Apatow, and professional makeup artists like Anthony H. Nguyen.