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Matthew Yanofsky

Founder at Moment Lab
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  • Meghan Markle's Rebrand to "As Ever" Criticized by PR Expert
    Matthew critiques Meghan Markle's rebrand from American Riveria Orchard to "As Ever," calling it "bland" and a poor business decision. He suggests Markle should focus on her strengths in media rather than lifestyle products, predicting the launch will fail like previous attempts. Matthew advises Markle to embrace her public persona for success in memoirs and reality projects.
  • Unlocking Social Media Success: Expert Tips from Moment Lab's Founder
    Matthew emphasizes the importance of identifying ideal social outlets and creating compelling content. He notes, "Strategic hashtags and encouraging shares boost visibility." Timely responses maintain relevance, while audience engagement extends content reach and builds community support, crucial for social media success.
  • Meghan Markle's Social Media Earnings: A Mixed Bag?
    Matthew notes Meghan's earning potential per post could range from thousands to seven figures, depending on engagement. He criticizes her limited platform use, suggesting broader presence is crucial. Despite rapid follower growth, engagement is key for monetization. Matthew questions her authenticity, citing past social media criticisms, which may hinder product sales.