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Matthias Woggon

CEO & Co-Founder at eyefactive
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Empowering businesses to create amazing customer experiences.

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  • Enhance Ecomm Order Confirmations: Expert Tips from Matthias Woggon
    Matthias suggests using "compelling subject lines" and personalized touches to enhance emails. He recommends Mailchimp, Klaviyo, and SendGrid for their features. Compliance with GDPR, CAN-SPAM, and accessibility guidelines is crucial. Tasteful cross-sell opportunities and a customer-centric approach can build loyalty and trust.
  • Gen Z Embraces AI: A New Era of Technological Integration
    Matthias notes Gen Z's comfort with AI, using it for convenience in daily life. He says, "Unlike previous generations, Gen Z is less skeptical and more open to adopting AI." However, they worry about privacy and ethics. Matthias stresses the need for guidance in responsible AI use to ensure ethical integration into society.
  • AI Revolutionizes Image Piracy Detection with Digital Fingerprints
    Matthias explains that AI uses computer vision to create a 'fingerprint' for images, enabling cross-referencing with piracy databases. This helps identify stolen images, safeguarding intellectual property. Matthias says, "AI is a powerful tool for identifying and preventing online piracy," but emphasizes the importance of understanding copyright laws for effective protection.