As Vice President of Communications at Strategic Elements, Maura Kennedy develops and oversees the successful implementation of internal and external comprehensive communications strategy and programs, delivering creative and innovative multi-channel approaches on behalf of the company and its clients while fostering a culture of personal growth and success as the leader of the communications department and the company. Kennedy works closely with clients to develop relationships through the delivery of high-quality services. Kennedy works to expand and enhance the firm’s thought leadership strategies, both internally and with its clients, enhancing its earned media results by implementing thought leadership efforts. Kennedy provides company leaders, politicians, and executives with thought leadership and media training, preparing for media interviews and speaking opportunities. A former TV news reporter and anchor, Kennedy covered breaking news around the country for CBS, ABC, and FOX news affiliates. During her time as a TV news journalist, Kennedy interviewed the late former Senator John McCain and Secretary of State Madeleine Albright and reported live from the Boston Marathon bombing, Sandy Hook elementary shooting, Whitey Bulger trial, Midway lemonade stand shutdown, and Barack Obama's presidential campaign tour. Kennedy is one of the founders of Women of the Row, a networking group for Boathouse Row women rowers. She also serves on the board of the Cooper River Rowing Association, chairs the Communications Committee at the University Barge Club, a National Historic Landmark, and manages social media operations for Head of the Schuylkill Regatta, which is the third largest rowing competition in the U.S.
In the digital world, information moves too fast and in too many directions to rely on standard practices to get the word out.
Utilizing the correct methods of outreach could lead to a better image and a more widespread acceptance of the company from the public.
While there are plenty of tips out there on what you should say to mitigate a company crisis, there are also some words and phrases that should be avoided.