Maura J. Regan | Source | President at Licensing International
Maura J. Regan
Maura is the President at Licensing International. She is an experienced global media industry leader working with best in class brands: Licensing International, Sesame Workshop, MTV Networks, Scholastic, Jim Henson Company, ABC Networks. Maura has a track record building revenue streams, strategic partnerships, P&L management - for-profit and nonprofit companies and driving long term profitability.
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Licensing International
President
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Winners Unveiled for 2024 Licensing International Asian Awards - Licensing International
HONG KONG – Licensing International Greater China and Southeast Asia is proud to unveil the winners of the prestigious Licensing International Asian Awards, dedicated to
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Pop Culture: The Key to Recession-Proof Brands?
Maura highlights that the $356 billion global brand licensing industry, including giants like Disney and Sony, outperformed the overall retail market in 2023. This suggests that leveraging pop culture trends can indeed help brands remain resilient during economic downturns. -
Summerween: The New Trend in Year-Round Halloween Celebrations
Maura notes that the $356 billion global brand licensing industry is driving the trend of celebrating Halloween earlier each year. "Consumers are eager to engage in spooky festivities year-round," making Summerween a lucrative opportunity for businesses.
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From emerging IPs to evergreen brands, and from homegrown properties to overseas offerings, the nominees for this year’s awards are truly impressive. The incredible work connects people with the brands they love, pushing the boundaries of our industry and creating something magical.
