Senior Vice President of Pepperjam Network, Maura Goodwin Smith manages the client and publisher relationships that drive the success of Pepperjam's performance marketing technology. With over 10 years of performance marketing insight, Smith routinely plays a key role in the daily interaction and strategy development for Pepperjam clients. Under Smith's lead, her team is responsible for the growth and optimization of over 1,000 retail performance marketing programs across 28 verticals.
At a time when consumers are especially inclined in certain verticals and when cost efficiencies are vital but also achievable—affiliate marketing has been especially active. Paying for outcomes has never been a more powerful proposition than it is right now. Leverage is essential.