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Max L. Friar

Managing Partner at Calder Capital, LLC
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Max L. Friar is a seasoned mergers and acquisitions expert with a career spanning 20 years in the industry. As the Founder and Managing Partner of Calder Capital, LLC, Max has successfully led the firm to become an anomaly in the M&A landscape across twelve locations with a team of 40+ M&A professionals.

Under Max’s leadership, Calder Capital has orchestrated the sale of 300+ small, family, and founder-owned businesses, mastering the art of making companies marketable, structuring deals beneficially, and valuing businesses in tune with the ever-evolving market.

Past Engagement Examples:
- ACG University- West Michigan
- The Clarity Advisors Podcast
- Exit Coach Radio Podcast
- Mitten Money Podcast
- FEI Michiana
- Turnaround Management Association
- Expert Connexions Podcast

Topics of Expertise:
- Myth Busting: Deconstructing Common Falsehoods When Selling Your Business
- Maximizing Marketability: Preparing Your Business for a Profitable Sale
- Navigating Current Market Trends in M&A
- Practical Business Valuation: Why Most Appraisers Get It Wrong
- Deal Structuring: What to Expect in Today’s Market
- The Exit Planning Process: What Every Business Owner Needs to Know
- And more!

Educational Background:
- Studied Language & Culture/Political Science, University of Helsinki
- Obtained BA, International Relations, Music, Economics, Alma College
- Became First Fulbright Scholar at Alma College

Learn more about Max by visiting his Linkedin (https://www.linkedin.com/in/max-friar-calder-capital-mergers-acquisitions)

Employment
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  • Expert Insights: Navigating Business Book Transactions
    Max emphasizes the importance of earnings in business valuation, advising sellers to maintain "flawless financials" and buyers to focus on culture. He stresses realism in pricing, noting that "every seller wants more and every buyer wants to pay less." Calder Capital conducts 150 valuations annually, blending the art and science of determining business value.
  • Expert Insights: Hidden Costs and Emotional Readiness in Selling Your Business
    Max highlights the importance of a Quality of Earnings analysis, which can cost $50K+ but boosts buyer confidence. He advises on essential paperwork and stresses the emotional readiness needed for selling. Alternatives like dissolving or selling off assets are discussed, along with post-sale life planning. Max says, "Having a plan is important."
Recent Quotes
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  • “A successful merger or acquisition (M&A) in franchising hinges on several key factors, with sourcing entrepreneurial or individual buyers being paramount,” Max L. Friar, managing partner at Calder Capital, LLC, told 1851 Franchise.

  • “Our desire is to help every seller get multiple competing offers so we can give them choices and we can drive that price in terms to be the best possible situation.”

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