Max Ottignon | Source | Co-founder at Ragged Edge
Max Ottignon
Max is the Co-founder at Ragged Edge. He spent his career fighting to change how people think about our industry. From brands as logos and typefaces, to brands as ideas with the power to change perceptions, behavior, categories, industries and - just occasionally - the world. At Ragged Edge, Max and his team ripped up conventions to help brands like Wise, Bulb, Mindful Chef, East London Liquor Co, and Papier redefine their industries.
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Ragged Edge
Co-founder
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Five Brand Leaders on the State of Branding and What’s Next
In the spirit of “What’s Next?” Amelia Nash asked five brand leaders whose agencies are represented at OFFF to share their perspective about the state of branding and what the future of the p…
Article
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Don’t sacrifice clarity or relevance for notoriety. Whether ‘anti-branding’ or ‘post-branding’, it’s still branding. A way of standing out and getting noticed in an ever-more competitive, noisy world. Showing up in a way that feels fresh and authentic can be incredibly powerful, particularly when pitched against an outdated, corporate approach. But lasting success still requires discipline and commitment to ensure that you’re building a brand, rather than simply making a statement.
