Before joining Immersive Labs, Max spent seven years working with the Metropolitan Police Service. He worked as a police officer, intelligence analyst, and covert internet investigator, while also spending time in Scotland Yard's money laundering unit. Max also worked with the Commercial Crime Services and Federation Against Copyright Theft, investigating commercial crime, fraud, and serious organized crime groups. After leaving the police force, Max trained the private sector and government agencies in ethical hacking and open source intelligence, specializing in darknets and cryptocurrencies. This included three years of teaching at the GCHQ Cyber Summer School. He joined Immersive Labs as Chief Cyber Officer in 2018.