After managing the Solaray brand for nearly 20 years, Max has taken on the role of Chief Innovation and Science Officer, where he oversees new product development and education for the company. His passion for the natural products industry is exemplified by the more than 500 product launches he has overseen. Max is on the Board of Trustees for AHPA, The American Herbal Products Association, and has traveled globally educating on a variety of subjects related to the benefits of dietary supplements.