Maxwell Pollock | Source | President at Crothers Consulting
Maxwell Pollock
✦ President of Crothers Consulting. I designed the sales and marketing framework for New Jersey-based tea importing startup Royal Tea New York. Under my leadership as trader and then director, the tea subsidiary's yearly gross revenue went from less than $50,000 to $1.2M in three years. I've also contributed press releases and articles published in trade journals. I've led retail and business-to-business teams for over seven years in the coffee and tea industries. I have studied public relations with leading practitioners in New York. ✦
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Crothers Consulting
President
started Mar 2020
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Award Winning Public Relations Specialist Offers Fortune 500 Brand Trust Building Services to Small Businesses
Award winning public relations specialist John C. Pollock is helping small businesses. Having represented Fortune 500 companies in marketing and public relations roles, the experienced marketer now develops specialized brand trust strategies for non-profits and private enterprises as senior marketing strategist at Crothers Consulting in Princeton, NJ. Pollock is a winner of the Silver Anvil, a top annual award in the public relations industry.
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Top NJ Public University The College of New Jersey Celebrates 50th Anniversary of Nationally Leading Health School
The College of New Jersey's health school celebrated extraordinary achievements earning the program recognition as one of the most successful in the nation at 50th anniversary gala.
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NJ Small Businesses Address Pandemic Challenges, Mirroring Actions of New Zealand PM Jacinda Ardern
During the pandemic, small businesses in New Jersey are adopting Governor Phil Murphy’s guidelines and mirroring some of PM Ardern’s actions to reduce risk.
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SEO in 2025: AI and Backlink Challenges Ahead
Maxwell notes that Google's AI search module now requires pages to be backlinked ~13 times, complicating SEO. He emphasizes, "SEO remains crucial as 70% of B2B purchases begin on Google." Marketers must adapt to these changes to maintain visibility.