Mayli Acevedo | Source | Digital Marketing Manager & SEO Specialist at Dharma Corp Store

"You always have to run some research once in a while to make sure you have the latest information, but honestly, Google Search Essentials (formerly Webmaster Guidelines) are pretty straightforward regarding link-building: create high-quality content that deserves links and promote your content in the most organic, non-spammy way possible.

I like to think of links like personal reviews or recommendations. If I obtain a positive review in a sketchy way, if I have to pay for it, or if it's coming from an unreliable source, it's not trustworthy information, and it simply doesn't have the same value as organic, high-quality referrals. It's a similar situation with backlinks; bought links and links from suspicious sites with a bad reputation are not only not worth the effort but are going to harm your website in the long run."

"We implemented a referral and affiliate program, and since most of our customers are entrepreneurs and independent contractors, many of them appreciate the opportunity to earn additional income. This way, our clients not only stay with us for future similar purchases, but they also become promoters of our products.

However, this method only works because it is based on our customer profile and the data our actual customers provided. To design any marketing strategy to increase customer lifetime value, it's important to consider what your clients' needs are beyond what you can currently offer them, and how you can fulfill those needs."

"Making content easy-to-read means making it accessible to a broader audience. Keeping in mind how content will be perceived, you’re more likely to fulfill the user’s search intent. Consequently, your website will have more traffic and better dwell time.

To make it short, focusing on content readability is beneficial as it encourages more people to visit a website and spend more time on it, actually reading the content and perhaps exploring related articles, posts, or product pages, especially with a strong internal linking strategy. However, for the best results, it’s important to focus on several factors and how they complement each other."