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Meagan Sweigart

Principal, Fractional Marketing Consultant at Kinetic Marketing Communications and 8 other companies
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Meagan Sweigart is principal and fractional marketing consultant at Kinetic Marketing Communications, LLC, a woman-owned, full-service marketing communications agency, where she plays a pivotal role in shaping the firm’s operations and strategic direction. Sweigart has extensive experience in leading strategies throughout the marketing funnel, with a specialized focus on brand strategy, integrated campaigns, sales enablement, and thought leadership. She brings a pragmatic approach to helping clients achieve their business goals through carefully crafted marketing strategies and exceptional execution.

Sweigart has a rich background in agency leadership and client service, complemented by years of experience in strategic in-house marketing roles for companies ranging from Fortune 100 corporations to tech startups. Before joining Kinetic, she was a marketing manager at Contra, a freelance talent platform, and at Handshake, a career platform targeting Gen Z, where she spearheaded campaign strategies and sales enablement efforts. Additionally, Sweigart developed comprehensive thought leadership platforms and marketing campaigns that drove brand differentiation, industry influence, and revenue growth for Accenture as a marketing manager and content lead for its supply chain practice. With a strong foundation in strategic visioning and account-based marketing, she has developed a comprehensive skill set across marketing, communications, and leadership.

Beyond her professional pursuits, Sweigart is passionate about animal welfare and has volunteered for the past five years at AniMeals on Wheels, where she delivers pet food to homebound seniors and coordinates pet food drives. She graduated Magna Cum Laude from Trinity University, earning a Bachelor’s degree in Art History and Studio Art.

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  • Understanding Churn Rate: Key Insights from Marketing Expert
    Meagan explains, "Churn rate is the percentage of customers who stop using a product or service." She notes healthy rates are <30% annually for B2C and <10% for B2B. Meagan stresses the importance of monitoring both logo and revenue churn, and highlights marketing's role in reducing churn by nurturing existing customers.
  • Brands Must Adapt: AI-Driven Search Revolutionizes Marketing Strategies
    Meagan emphasizes AI as a key stakeholder, urging brands to keep content clear and conversational. She advises against DIY SEO, recommending expert help for AI optimization. Meagan foresees potential monetization of AI results, akin to paid search, and warns against salesy content as AI-driven consumer expectations evolve.
  • Empathy and Creativity: Navigating AI's Human-Centered Future
    Meagan warns, "Removing humans from AI interactions signals poor empathy." She sees AI as a creative partner, aiding writers and designers. To thrive, professionals should develop strategic skills. The challenge is ensuring AI doesn't limit early-career growth, advocating for AI training in education to equip future professionals.