Senior Strategist, Dentsu Aegis Network
Creative and strategically-minded professional with a knack for connecting data points to identify breakthrough insights for brands and advertisers.
The partners' first effort is an in-depth report on current consumer perceptions about gender equality and how brands and media need to do more to achieve it. Future efforts will include education, measurement/testing and advocacy projects.
As consumers process the COVID-19 crisis, their needs change, according to a new study.
“Consumers do think that brands are doing a good job, are stepping up, and there’s really that appetite to see more of that in the coming weeks.”
- Megan Keane on Gen. Z's desire to see brands address the COVID pandemic. From Adweek, 'Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis'